A Solution to Discovering Iran Uncovered
In a world where complexity often veils the richness of history, Iran Uncovered offers a unique solution to unravel the deep cultural and historical layers of Iran. This comprehensive exploration sheds light on the country’s untold stories, offering insights into its heritage, landscapes, and people. Whether you’re seeking to deepen your understanding or simply curious about the multifaceted beauty of Iran, this resource is your gateway to a more informed and nuanced perspective.
The Solution:
While a variety of mobile apps and websites offer tourists detailed information and guidance for exploring major cities and well-known resorts, lesser-known cities often lack coverage in these resources. This makes independent travel challenging for those seeking to explore beyond the popular destinations. Though these cities may face economic challenges and limited urban development, many have untapped potential to become attractive tourist spots.
Due to their constrained resources, these cities often do not have the infrastructure to support professional travel agencies or multilingual guides. However, with the right investment and strategic development, they could evolve into sought-after tourist destinations. Leveraging their natural beauty, rich history, unique cultural traditions, and lower cost of living, these cities hold promise for attracting travelers across Iran. Developing these areas into well-rounded tourist resorts could provide a more diverse and enriching experience for visitors, while boosting local economies.
The Outcome:
Following the implementation of the solution, potential app users have expressed significant interest in features that offer professional travel services and multilingual guides. As a result, key performance indicators, including new user sign-up rates, active user engagement, and advertising revenue, have shown substantial growth. The app's ability to meet the needs of travelers exploring lesser-known destinations has contributed to its increased popularity, fostering both user satisfaction and financial success.
My Role:
As the sole User Interface (UI) Designer, I applied a range of UX methodologies to create an intuitive and visually appealing design. My role involved conducting thorough competitive analysis, defining personas, and mapping user flows to ensure an optimal user experience. I developed wireframes and responsive breakpoints, ensuring the design was adaptable across devices. Additionally, I created mood boards, established branding guidelines, and developed a comprehensive style guide to maintain consistency throughout the project.
I also led usability testing to gather user feedback, iterating on the design to enhance functionality and ease of use. Finally, I produced interactive prototypes and delivered detailed presentations to showcase design concepts and progress.
Skills:
Competitive Analysis
Personas
User Flows
Wireframing
Responsive Design Breakpoints
Moodboards & Branding
Style Guide Creation
Usability Testing
Prototyping
Presentation
Project Duration:
Spring 2017